SENIOR CUSTOMER KNOWLEDGE MANAGER ASIA-PACIFIC

Job Reference: CMB/SPH/JC/08817/WEB

Commercial Banking

Commercial Banking (CMB) is one of HSBC's key growth drivers. To operate effectively in this increasingly competitive environment, our business requires a stronger emphasis on segmentation, customer-driven propositions, strengthened sales and marketing capabilities and robust strategy development and implementation. We are now seeking an innovative and strategic minded individual to assume a pivotal role in driving CMB growth in these areas.

Key Responsibilities

Reporting to Senior Manager, Customer Analytics, you will drive the development of knowledge-based management, application of customer relationship management capabilities to enable the delivery of multi-product and multi-channel propositions in a seamless, effective and efficient manner in both Hong Kong (AMH) and Asia-Pacific (ASP). Specifically, you will:

• Conceptualise and drive the segmentation strategies by developing robust segmentation models with subsequent enhancements to direct the AMH and ASP CMB business focus
• Design a segment monitoring mechanism to track customer and segment profiles, performance and market movements
• Drive customer, product and channel analytics to improve marketing effectiveness
• Formulate and drive customer targeting and retention strategies
• Lead the analytics development for various regional countries together with the country's planning units
• Direct and establish market research or external data acquisition and design methodology to develop customer knowledge
• Develop skills of the team to guide planning functions in the implementation and application of segmentation and knowledge management

Requirements

• University degree in quantitative, numerical science or related discipline, with at least 12 years' experience in marketing, credit risk management, segmentation or product development in a financial or service corporation
• Expert knowledge of SAS with excellent analytical skills and extensive exposure to database marketing
• Proven managerial ability with strong business acumen and experience in working with senior management on strategic development
• Able to think 'outside the box' and clearly communicate complex concepts
• Highly achievement-driven with strong leadership, influencing and relationship management skills
• Fluent written and spoken English; knowledge of other regional language skill(s) is an advantage

Application Method

Please send your CV with the job reference to:

Email: careers5@hsbc.com.hk

HSBC is an equal opportunity employer. We value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace. Applications are welcome from all qualified candidates.

Data held by the Bank relating to employment applications will be kept confidential and used only for processing applications. Applicants who are not contacted within four weeks may consider their application unsuccessful. The Bank will retain their applications for a maximum period of two years and may refer suitable applicants to other vacancies within the Group. A copy of our Personal Information Collection Statement can be provided upon request by contacting Human Resources Asia-Pacific at the above e-mail address.

Issued by The Hongkong and Shanghai Banking Corporation Limited.